Job Title: Digital Marketing Executive

Experience: 1-3 Years


About the Role:

We are looking for a highly motivated and creative Digital Marketing Executive to join our team. You will be responsible for planning, executing, and optimizing online marketing strategies across multiple digital channels to increase brand awareness, drive traffic, and generate leads.

Key Responsibilities:

• Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

• Optimize website and landing pages for search engines (SEO) and user experience (UX).

• Manage and grow social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Monitor and analyze performance metrics using tools like Google Analytics, Search Console, Meta Business Suite, and other relevant platforms.

• Conduct keyword research and implement on-page and off-page SEO strategies.

• Create and manage content for blogs, websites, newsletters, and digital ads.

• Coordinate with design and content teams to create compelling creatives and ad copies.

• Run and manage paid campaigns on Google Ads, Meta Ads, LinkedIn, etc.

• Stay updated with the latest trends and technologies in digital marketing.

• Prepare reports and performance presentations for internal review and client updates.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1-3 years of proven experience in a digital marketing role.

• Strong understanding of SEO, SEM, Google Ads, Social Media Marketing, Email Campaigns, and Analytics.

• Proficient in tools such as Google Analytics, Google Ads, Meta Ads Manager, Canva, HubSpot (optional), SEMrush/Ahrefs.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects and meet deadlines.

• Creative thinking and problem-solving skills.